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PURELY
PROMO...

Promotional projects that actually deliver.

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We handle the production headaches—structural engineering, compliance, offshore coordination, tight deadlines—so agencies can focus on the creative.

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Rigid boxes. Die-cut POS. Compliant promotional merchandise. Multi-material gift sets that survive freight.

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When Smirnoff needed packaging to launch their new tropical flavour, they wanted something that would stop people in their tracks. We produced a custom-designed mailer that opens to reveal a fully branded tropical world inside — complete with a standing palm tree and golden interior that brings the whole campaign to life the moment it's opened. This is exactly the kind of product launch packaging NZ brands come to Production Partners for. Unexpected, immaculately executed, and genuinely unforgettable. If you need product launch packaging that does the talking for you, we'd love to hear your brief — especially if it makes us laugh.
When Proper Crisps wanted to make a statement at the Auckland Tennis, they needed something nobody else could pull off. We designed and produced a full-size, hand-crafted wooden tennis racquet serving platter — complete with custom branding and a branded carry case — purpose-built for their on-site activation. This is the kind of custom branded merchandise NZ brands come to Production Partners for. Unexpected, beautifully executed, and impossible to ignore. Whether you need a one-of-a-kind branded prop, a bespoke event activation piece, or custom merchandise that actually gets people talking — we're the team that makes the weird stuff work.
We sourced, matched, and handmade every element of this stunning Bushmills PR pack. From white printing and gold foiling on that perfectly matched teal paper, to custom-fitted compartments housing whiskey, glasses and chess pieces. This was one production puzzle we loved solving. Check and mate.
Whiskey-oiled leather was a deliberate design decision, chosen for depth, durability, and a patina that builds through busy bars and constant contact. Blind debossing brings subtle sophistication and tactile texture, relying on pressure and precision rather than flashy finishes or fleeting fashion. Built for hospitality hustle and nightly navigation through menus and martinis, with material maturity and long-term longevity guiding every production choice.
Specialised event production for this luxury brand, with all the embellishments and finery our hearts desired.
ColensoBBDO asked us to complete a mini-makeover. We stripped, re-painted and applied tiny decals to this series of cars before parking them in brand new classic matchbox-packaging.
We knocked this out of the skate-park! ... By bringing together a team of clever collaborators we managed to make the multitude of elements work out in the end. From planning to sourcing and traditions printing to 3D printing this was a huge project from a production perspective. And we Kickflipped it in the Backside 5-0
We created crackers without the ‘crack’! In order to be used in-flight for Jetstar, these cunning crackers employed a zig-zag perforation for maximum pulling power! We sourced a variety of classic cracker contents - including custom written jokes.
Pure precision meets playful production. These luxury children's first-reader books — designed to be read by kids to their dogs — demanded flawless finishing with a deliberate flaw: a custom die-cut slipcase shaped like a dog took a bite out of it. Every chomp was calculated, every perforation purposeful, delivering premium presentation with personality built right into the binding
When launching the summer's hottest drink sensation from Japan, we knew we had a winner. Influencers and customers loved the refreshing taste, even if saying the name was a bit of a tongue-twister! The solution? A box that hollers "Hyoketsu!" when opened.
Working closely with the agency and international stakeholders we not only sourced and managed the making of his little FSC certified wooden body and fitted it, snuggly with bespoke hand knitted 100% NZ wool jersey, we also assembled him - ‘hygroscopic’ horns and head with its ‘Thermochronic’ ink face included. Then after a painstaking packaging design phase, we wrapped him up ready for his flock to be dispatched throughout the country.
This handcrafted presentation box showcases subtle sophistication. Pristine in pure white, with a glossy, gently raised logo for tactile texture, it’s a masterclass in elevated elegance.
We delivered this golden gift on behalf of Colenso. Cheap ceramic plates were craftily coated in gold before having 24K gold leaf lettering applied. This technically difficult project proves how we think outside the box.
We crafted this cuddly character from scratch! Colenso asked us to create ‘BYTE’ to promote Sparks new event. Designed and made to our specifications this plush prize is even posable with a wire running through it’s belly. This ‘toy’ carries all the accreditation and certification for New Zealand toy safety.
We made some beautiful baubles. We managed to elevate an excellent idea by commissioning local artisans to create these wooden gifts. Keeping things made in Aotearoa adds a layer of pride when putting together proficient people
We made a VIP party invite. Brushed aluminium cards inside a hand-made luxury drawer box.
Custom branded tea and tea strainer gift set packaging — produced by Production Partners.
Crispy Couture meets clever cost control. This KFC collaboration jewellery box needed to feel premium without the premium price tag — gloss logo on the lid, custom red printed paper lining mimicking silk, all delivered fast and on budget. The result? A presentation piece that punches well above its weight, proving that smart production choices beat expensive ones every time.
From influencer mailers to PR packs, display boxes to bulk promotional runs — branded packaging is one of our busiest categories, and for good reason. We produce custom boxes for brands across every sector, every day: bespoke builds in short runs, big batches, and everything in between. Whether it's a single hero unboxing moment or a thousand units landing on desks nationwide, we work across formats, finishes, and order sizes — consistently delivering for brands that need their packaging to do the talkin
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COMPLETING CHALLENGES

Big ideas, tangible things — done daily.

 

We've spent years inside agencies, so we know the drill: wild concepts, tight budgets, and a launch date that never moves. We source and produce custom promotional products, branded merchandise, and one-off creations — from custom toys to luxury gift sets managed end-to-end

From print to product launches, we partner with agencies and brands to source, produce and deliver — blending a trusted supplier network, smart options and sustainable thinking at every scale. Always asking what's next...

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Let's Liaise... 

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