Dozens of hidden water vials, invisibly built into the structure of a luxury gift box for Moët & Chandon.

The brief was a Valentine's Day flower box — fresh blooms arriving at the door alongside a bottle of Moët. Beautiful idea, one problem: flowers die. Especially in a closed box in the back of a courier van. So we engineered rows of concealed water vials into the base, each one keeping stems hydrated from the moment the box was packed to the moment it was opened. The flowers arrived as fresh as they left the florist.

Produced simultaneously in New Zealand and Melbourne for the Australian market. Same spec, same quality, two countries, one deadline. Hustle & Bustle brought the concept; we figured out how to keep it alive.