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Luxury Packaging
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The wine label is a legal contract.
Colenso's Christmas gift to their clients: a gorgeous bottle of wine in a rigid box, tied closed with pink ribbon. The label, printed on textured linen stock, is a binding agreement prohibiting the recipient from contacting anyone at Colenso for 21 days over the holiday break. At risk of being sued, obviously.
The pink ribbon is a nod to the old legal tradition of barristers tying their briefs with pink tape. The whole package is a layered gag. We built the boxes fast and cheap by adapting existing rigid stock, recovering with brand-appropriate paper, and adding the finishing touches. When the idea makes us laugh, we're all in.
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