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Tropical Tree

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Open the mailer and a branded tropical world unfolds inside. Standing palm tree, golden interior, the whole campaign brought to life the moment the lid comes off.

Smirnoff wanted something to launch their tropical flavour that would stop people mid-scroll. The box does that because the reveal is the content. Influencers don't need to style it or find good light. They just open it and film. That's the whole strategy in one hinge.

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