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Smirnoff Crush

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Not every job needs fireworks. Sometimes the brief is a trade presenter that holds four cans snug, makes room for the message, and arrives intact. Custom-cut compartments. Fully recyclable, end to end.

What you can't see in the photo is the fragrance card hidden under the tray. When the recipient opens the box, they get a hit of peach that matches the product. Smell is probably the most overlooked sense in packaging, but a simple scented card tucked out of sight can change the whole experience of opening something. Subtle, not in your face. Just a wee something extra.

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