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Pure Pedigree

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Luxury children's first-reader books, designed to be read by kids to their dogs. The finishing had to be flawless, but with one deliberate flaw built in: a die-cut slipcase shaped like a dog had taken a bite out of it.

Every chomp was calculated. The perforation had to tear cleanly to look like teeth marks without weakening the structure. Premium binding, premium stock, and a gimmick that actually makes kids laugh. The kind of project where precision and personality have to coexist.

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