Redefine the brand with your packaging
Why engineer it? Do you need to attach something to existing packaging? Or present a product with a suitably branded “vehicle”, for example beer packaging with glasses packaging attached?
The alcohol industry demands this good point of difference.
Maybe the shape of the packaging can follow the brand or logo in some way or even fit the shape of the product.
Packaging can be given a conceptual design that attracts attention. Think of a paper engineer as an architect and the graphic designer as the interior designer.











